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Immersive. Intentional.
Alive

Understory

Immersive. Intentional. Alive.

Understory is an artist-led experience and sponsorship agency that transforms brand stories into immersive, real-world experiences designed to be felt, not just seen.

What we do
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What We Do

01

Experience Design

Where strategy meets emotion. We craft the architecture of an experience—from the flow and feel to the story and sensory moments, we ensure there's a why behind the wow. 
Whether it’s a pop-up, performance, or multi-day event, we design for how it will be felt, not just seen.

02

Experiential Activations

Where ideas come to life. Live, immersive brand moments that spark connection and invite participation. From art-driven installations to culturally rooted events, our activations transform spaces into stories, and audiences into active participants. Designed for real-world impact and social resonance, these moments leave lasting impressions.

03

Sponsorship Strategy

We help brands become co-creators, not just logos on a banner. Through values-aligned partnerships with artists and organizations, we turn sponsorship into meaningful presence — and cultural relevance.

04

Content

Our expereinces live across multiple channels. We craft story-driven video content that captures the soul of your experience — not just the surface. From pre-event teasers to cinematic recaps and social-first clips, we produce content that extends reach, deepens engagement, and tells the story beyond the moment.

Select Case Studies

Case Studies
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Abandoned Arts 2019

A celebration of community creativity

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